- At a workshop titled “Cooperative Filmmaking: Present Status, Prospects and Challenges” on June 18, organized by the National Film and Fine Arts Cooperative (NAFFAC) in partnership with NCUI, Dr.
- Chandra Pal Singh Yadav, who is the President of ICA-AP and Chairman of KRIBHCO, highlighted the importance of cooperatives embracing modern communication tools to connect with the youth.
- Yadav encouraged the use of short films, reels, and videos to tell relatable grassroots stories that can motivate and engage younger generations in the cooperative movement.
- He called on cooperative organizations to back NAFFAC in enhancing their communication strategies, especially as the government is actively supporting the sector.
- He pointed out that success stories from cooperatives need to reach even the most remote villages through films and media, given their significant role in education and raising awareness.
At a workshop titled “Cooperative Filmmaking: Present Status, Prospects and Challenges” on June 18, organized by the National Film and Fine Arts Cooperative (NAFFAC) in partnership with NCUI, Dr. Chandra Pal Singh Yadav, who is the President of ICA-AP and Chairman of KRIBHCO, highlighted the importance of cooperatives embracing modern communication tools to connect with the youth.
Yadav encouraged the use of short films, reels, and videos to tell relatable grassroots stories that can motivate and engage younger generations in the cooperative movement. He called on cooperative organizations to back NAFFAC in enhancing their communication strategies, especially as the government is actively supporting the sector.
He pointed out that success stories from cooperatives need to reach even the most remote villages through films and media, given their significant role in education and raising awareness. He also commended NAFFAC for hosting the workshop during the International Year of Cooperatives.
Minu Shukla Pathak, Secretary of the National Council for Cooperative Training (NCCT), emphasized the growing importance of visual media in promoting cooperatives and mentioned that NCCT has exceeded its training goals.
Vinay Kumar, Managing Director of NAFFAC, shared several initiatives, including the launch of a cooperative-focused YouTube channel in collaboration with Unati Cooperative, a planned short film competition for school children, and the organization’s foray into social media training.
Speakers throughout the event stressed the vital role of films in education, labor, and social awareness. Dr. Manoj, DG of Laxman Rao Inamdar Academy, highlighted the educational benefits of documentaries.
V.K. Chauhan from the National Federation of Labour Cooperatives emphasized the importance of film in addressing labor issues.
Santosh Shukla from IFFCO pointed out NAFFAC’s potential to showcase government efforts aimed at modernizing PACS.
S.S. Yadav from KRIBHCO underscored the need for producing solution-oriented cooperative films.
Avijit Ghosh, the Associate Editor at The Times of India, delivered a captivating keynote address where he explored the rich history of cooperatives in Indian cinema. He highlighted the remarkable story of Manthan, a film that was brought to life through the contributions of 50,000 farmers.
Other speakers, like filmmaker Agastya Anand and media consultant Ravi Kant Dwivedi, proposed the idea of creating a cooperative film institute and emphasized the need for better content distribution. Ayush Jain, an IRMA graduate, urged for storytelling that resonates with the youth.
The event saw a diverse group of participants, including cooperative officials, filmmakers, and media professionals, both attending in person and joining online. Ranjit Singh, Chairman of NAFFAC, participated virtually and commended the discussions. The workshop was skillfully moderated by NAFFAC Advisor Sanjay Verma.